Monday, October 31, 2011

Exhibitor Tip: Seven Ways To Slash Pre-Show Mailer Costs

Seven Ways To Slash Pre-Show Mailer Costs
Pre-show mailers can be a good way to draw attention to your exhibit. But they can also be a budget buster to produce. Here are seven ways to keep mailer production costs down


1. Mind the size limits
2. Go two-color
3. Go four-color on the cheap
4. Use existing artwork
5. Purchase "photo disks"
6. Create one mailer for mulitple shows
7. Choose only one paper stock

To view the full article on Exhibitor Online, please CLICK HERE

Thursday, October 27, 2011

Beef Resource Guide Listings Deadline Fast Approaching...

Don't forget to submit your company 50-word description and logo to Sara Konkel at skonkel@beef.org by the November 1st deadline to be included in this year's Exhibitor Listing.

Please contact Sara Konkel at skonkel@beef.org or 303-850-3345 to make sure you have submitted your description or to receive a copy of what was printed last year.

Friday, October 21, 2011

Exhibitor Tip: Helpful Hints On Exhibiting

Decide what you want to do with your booth and establish exhibit objectives: increase sales, introduce a new product, improve a public image, differentiate your product line, etc.

WHAT MAKES VISITORS REMEMBER YOUR EXHIBIT
There are many reasons an exhibitor decides to participate in a particular exhibition. The key measure to success is how effectively the exhibitor achieves their objectives for that show. Since objectives vary widely, it is difficult to compare one booth against another, even if booths have similar products. An underlying component of success, however, is the degree to which booth visitors remember what they saw and the name of the exhibiting company. The following facts are from a research report, which was designed to study the identifying factors that make an exhibit better remembered.

HOW VISITOR MEMORY IS INCREASED BOOTH PERSONNEL - This is a key factor when measured by the percentage of prospects actually contacted by booth personnel. Effective booth performance has a positive influence on visitor memory.

EXHIBIT APPROACH - This factor is as important as booth personnel to increase visitor memory. Having an attractive, well-arranged booth is most important, while attention getting techniques (such as games, entertainment, etc.) score low because they tend to overshadow the product, attract non-qualified visitors, and perhaps keep sales personnel from making contacts.

OTHER FACTORS - Elements of booth design (fits a western theme), company identification and speedy follow-up inquiries play important roles.

Thursday, October 20, 2011

Show Shipping Information

WAREHOUSE SHIPPING ADDRESS:
Exhibiting Company Name / Booth #__________
NCBA TRADESHOW 2012
C/O FREEMAN
1701 Lebanon Pike Circle
Nashville, TN 37210

Freeman will accept crated, boxed or skidded materials beginning Tuesday, January 3, 2012, at the above address.  Materials arriving after January 23, 2012 will be received at the warehouse with additional after deadline charge.  Warehouse materials are accepted at the warehouse Monday through Friday between the hours of 8:00 AM – 3:30 PM.

SHOW SITE SHIPPING ADDRESS:
Exhibiting Company Name / Booth #__________
NCBA TRADESHOW 2012
C/O FREEMAN
GAYLORD OPRYLAND RESORT & CONV CTR
2815 Opryland Drive
Nashville, TN 37214

Freeman will receive shipments at the exhibit facility beginning Sunday, January 29, 2012.  Shipments arriving before this date may be refused by the facility.  Any charges incurred for early freight accepted by the facility are the responsibility of the Exhibitor.
Please note: All items and materials that must be brought into the facility may be subject to Material Handling Charges and are the responsibility of the Exhibitor. This also applies to items not ordered through the official show vendors.

Wednesday, October 19, 2011

We Can Help You Book Meeting Space

One of the many benefits of being an NCBA Trade Show exhibitor is that you can book meeting space at the Gaylord Opryland at no additional charge.  So if you are having a small meeting or meal function, we can help you out.

To request meeting room space, please fill out the Meeting Room Request Form in your Exhibitor Kit and return to Debbie Kaylor at dkaylor@beef.org by November 4th.

Tuesday, October 18, 2011

Advertise In the Beef Resource Guide & Increase Your Company's Exposure

Increase Your Company Exposure At The 2012 Cattle Industry Convention…

Reach over 6,000 attendees at this year’s event by advertising in the Beef Resource Guide, the official onsite publication & exhibitor guide for the Cattle Industry Convention & NCBA Trade Show.   

Please contact Lorie Liddicoat at lliddicoat@beef.org for ad rates and availability.

Reserve your ad space today, you don’t want to miss out on your opportunity to get your company and products in front of attendees!

Friday, October 14, 2011

Exhibitor Tip: The Key For Successful Exhibit Graphics

 THE KEY FOR SUCCESSFUL EXHIBIT GRAPHICS
Excerpt from The Exhibit User's Handbook: Fried Goose Eggs
By Don Woodard

For a sign or graphic to successfully communicate its message, its purpose needs to be determined. Most graphics and signs will accomplish one of three possible functions:
  1. Attract
  2. Inform
  3. Direct
 Signs or graphics designed to attract are generally placed high on an exhibit for maximum visibility. These signs are often a bit more "glitzy" on large exhibits to catch the viewer's attention. To inform, signs and graphics need to clarify what it is that you are offering, and each show may require a different message. Be specific to the needs of each show's audience.

Any sign or graphic used to direct needs to assist the viewer to move to the "next step" or location must be clear. If there is any confusion as to where to go next, the sign or graphic should be considered unsuccessful.



To view the full article, please CLICK HERE.

Thursday, October 13, 2011

Beef Resource Guide Listings Due November 1st

Don't forget that your Beef Resource Guide listings must be submitted to skonkel@beef.org by Tuesday, November 1st.

If you would like to see what was published in 2011, please contact Sara Konkel.

Wednesday, October 12, 2011

Do You Need Meeting Space ???

If you would like to request meeting space for the 2012 Cattle Industry Convention, CLICK HERE for the meeting room request form.

All meeting request forms must be submitted to Debbie Kaylor at dkaylor@beef.org by Friday, November 4th.

If you have questions in regards to the meeting room forms, please do not hesitate to contact us.

Tuesday, October 11, 2011

Receive a 30% by ordering online with Freeman...

Freeman online is pleased to announce that you will receive a 30% discount in addition to your advanced order discount if you order online at http://www.freemanco.com/store/show/showInformation.jsp?nav=02&showID=239573&referer=s

Please note that the advanced order deadline is January 16th, so make sure to take advantage of this great offer.

Thursday, October 6, 2011

Exhibitor Tip: How To Generate A Buzz For Your Booth

You want to make a positive impact on your organization by increasing its media attention and visibility in your industry, but how do you get people to start talking about your company without appearing like every other organization with a boring pitch? Here are a few tips to help you generate the booth buzz that you want at your new tradeshow...

To view the full article CLICK HERE!

Monday, October 3, 2011

Exhibitor Kit Now Available Online

The 2012 NCBA Trade Show Exhibitor Kit is now available online. The exhibitor kit has general show information as well as order forms for booth furnishings, electical, computers, AV, Floral, etc.  Furnishings can now be ordered online by visiting Freeman's website 

http://www.freemanco.com/store/show/showInformation.jsp?nav=02&showID=239573&referer=s.

*If you have questions on the exhibitor kit or can’t find what you are looking for please direct questions to skonkel@beef.org or 303-694-0305.*