Exhibitor Tip: Seven Ways To Slash Pre-Show Mailer Costs

Seven Ways To Slash Pre-Show Mailer Costs
Pre-show mailers can be a good way to draw attention to your exhibit. But they can also be a budget buster to produce. Here are seven ways to keep mailer production costs down

1. Mind the size limits
2. Go two-color
3. Go four-color on the cheap
4. Use existing artwork
5. Purchase "photo disks"
6. Create one mailer for mulitple shows
7. Choose only one paper stock

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