Exhibitor Tip: The Key For Successful Exhibit Graphics

 THE KEY FOR SUCCESSFUL EXHIBIT GRAPHICS

Excerpt from The Exhibit User's Handbook: Fried Goose Eggs

By Don Woodard

For a sign or graphic to successfully communicate its message, its purpose needs to be determined. Most graphics and signs will accomplish one of three possible functions:

1. Attract
2. Inform
3. Direct

 Signs or graphics designed to attract are generally placed high on an exhibit for maximum visibility. These signs are often a bit more "glitzy" on large exhibits to catch the viewer's attention. To inform, signs and graphics need to clarify what it is that you are offering, and each show may require a different message. Be specific to the needs of each show's audience.

Any sign or graphic used to direct needs to assist the viewer to move to the "next step" or location must be clear. If there is any confusion as to where to go next, the sign or graphic should be considered unsuccessful.

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