Decide what you want to do with your booth and establish exhibit objectives: increase sales, introduce a new product, improve a public image, differentiate your product line, etc.
WHAT MAKES VISITORS REMEMBER YOUR EXHIBIT
There are many reasons an exhibitor decides to participate in a particular exhibition. The key measure to success is how effectively the exhibitor achieves their objectives for that show. Since objectives vary widely, it is difficult to compare one booth against another, even if booths have similar products. An underlying component of success, however, is the degree to which booth visitors remember what they saw and the name of the exhibiting company. The following facts are from a research report, which was designed to study the identifying factors that make an exhibit better remembered.
HOW VISITOR MEMORY IS INCREASED BOOTH PERSONNEL - This is a key factor when measured by the percentage of prospects actually contacted by booth personnel. Effective booth performance has a positive influence on visitor memory.
EXHIBIT APPROACH - This factor is as important as booth personnel to increase visitor memory. Having an attractive, well-arranged booth is most important, while attention getting techniques (such as games, entertainment, etc.) score low because they tend to overshadow the product, attract non-qualified visitors, and perhaps keep sales personnel from making contacts.
OTHER FACTORS - Elements of booth design (fits a western theme), company identification and speedy follow-up inquiries play important roles.
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