It's Not Too Late...To Increase Your Company Exposure

We still have several great sponsorship opportunities available for the 2012 Cattle Industry Convention and NCBA Trade Show to help you increase your brand and company exposure at this year's event.

- Aisle Sign Sponorships
- Rotating Kiosk Sponsorships
- Biscuits & Bluegrass Break

Please contact Kristin Torres ktorres@beef.org or Sara Konkel skonkel@beef.org today to see how we can help you increase company/brand exposure and help you have the most successful convention yet!

What's Your Pre-Show Marketing Plan?

Do you currently have a pre-show marketing plan in place?  If so, does it include purchasing the pre-registration list?

One of the many great benefits of being an NCBA Trade Show Exhibitor is that you have the exculsive right to purchase our pre-registered attendee list for a one time pre-show solicitation. 

Let attendees know where your booth is located on the show floor and what great items/products are going to be featured at this year's show.

Please contact Sara Konkel at skonkel@beef.org for to learn about how you can purchase this list today!

Closed For The Holidays...

Happy Holidays!

This a friendly reminder to let you know that NCBA Offices will be closed starting at noon on December 23rd through January 3rd for the Holiday.

Hope you all have a wonderful and safe season, we look forward to a great show in 2012!

Exhibitor Tip: What to Consider When Determining the Best Staff for your Trade Show Booth

It may not always be the best idea to have your top salespeople staff your tradeshow display. There are several reasons to consider others to staff your booth.

1. Most salespeople are born and bred to “close sales” and very few sales can actually be closed at a trade show.
2. Salespeople will most likely have a number of current customers at the show. Tradeshow marketing objectives are, for the most part, based on gathering leads. It may be better to allow your sales staff the freedom to spend time with their customers and use others to staff your booth.
3. Salespeople are typically very hard to manage. A well trained, disciplined approach to booth staffing may produce better results. 

So if not salespeople, then who does make the best booth staff? There is no one correct answer to this question. I believe that each company needs to look at the goals and objectives that they have established for each show and staff accordingly. Each tradeshow exhibit, large or small, should have a preplanned basic procedure for handling visitors that is designed to properly communicate your chosen message, answer any questions and record lead information for follow-up.

There should be people assigned to greeting and qualifying visitors to the booth. This role should be filled by a person who is approachable, pleasant, smiling, energetic and a good communicator. Choose people to fill this role very carefully, as they will make that first and lasting impression on your prospects. Once a prospect has been qualified, this person should also be capable of delivering a brief presentation on your company.

As conversation with the prospect continues into more depth, there must also be someone in the booth that is very product or service knowledgeable. This could be a technical person, manager, or inside sales representative. Ideally, with the help of your staff, the prospect gets the information they need and leaves your booth with a positive impression of your company.

Think about your goals for the show and make sure to select and send the staff that gives you the best shot at not only meeting your goals, but exceeding them.

Have You Registered Your Booth Personnel?

Don't forget to register your booth personnel for the 2012 NCBA Trade Show...the pre-registration deadline is Wednesday, January 4th.

Don't Miss Out On These Great Savings...

Did you know that if you order your booth carpeting and furnishings online through Freeman you will receive a 30% discount? You will also receive advanced order pricing if you order before the January 16th deadline.


Make sure to take advantage of these great savings today!
Be sure to visit Freeman Online Today...
http://www.freemanco.com/store/show/showInformation.jsp?nav=02&showID=239573&referer=s

Exhibitor Tip: 5 Must Haves For Your Pre-Show Marketing Strategy

1. Know your audience
2. Focurs your message
3. Be specific with your objectives
4. Extend marketing resources
5. Create an experience

Last Chance...One Day Left To Reserve Your Ad Space In The Beef Resource Guide

Have you reserved your ad space in the Beef Resource Guide yet? 

If not, do so today as we have limited space available and there is only one day left to secure your space.  You do not want to miss out on getting exposure to over 6,000 attendees at this year’s event by advertising in the Beef Resource Guide, the official onsite publication & exhibitor guide for the Cattle Industry Convention & NCBA Trade Show.   

To secure your space today, please contact Lorie Liddicoat at lliddicoat@beef.org.